New Mobile Apps Make Adultery Easier

September 10th, 2010

Understanding that adultery has become more and more prevalent may be a concept that is hard for some people to comprehend but with mobile phone applications aimed strictly towards this market may be one contributing factor.  Many of us have heard of applications like TigerText which erases text and phone records after a specific period of time but only a few have heard of AshleyMadison.com’s new application that allows adulterers to set up profiles like Match.com.

Two-timing politicians, take note: cheating has never been easier. AshleyMadison.com, a personals site designed to facilitate extramarital affairs, now boasts slick iPhone and Blackberry versions that help married horndogs find like-minded cheaters within minutes. The new tools are aimed at tech-savvy adulterers wary of leaving tracks on work or home computers. Because the apps are loaded up from phones’ browsers, they leave no electronic trail that suspicious spouses can trace.”

The formula is working. AshleyMadison’s membership has doubled over the past year to 4 million. The Toronto-based site, which takes its name from the two most popular female names in 2001, the year it launched, enjoyed another big boost this week, following Father’s Day, when CEO Noel Biderman says men often feel underappreciated. Traffic to the site tripled on Monday. (Biderman says there’s a similar boost in interest from neglected wives and girlfriends after Valentine’s Day.)”

Jeremy Caplan

Time.com

June 29, 2010

If the world of a cheating spouse is getting more and more technically savvy don’t you believe you should have an equally savvy investigator on your side?  Feel free to contact our office

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